FRASCO reloaded: Updated brand profile and new products

Rödental, July 2021 – The strategic realignment of the makeup mirror manufacturer, Frasco is complete: the company based in Rödental, Germany, has been a subsidiary of emco Bad GmbH since 2017. Now the brand is launching its new look with a high-quality product range.


“After two years of intensive work, we have significantly broadened our range and added innovative product developments. For us, this is the successful symbiosis of Italian design and the German art of engineering,” explains Frasco Sales Manager, Christian Niedlich.


Two new collections

As well as the distinct, contemporary brand image, the quality manufacturer is introducing two new collections: Centric consists of a wide selection of mineral composite and cast mineral washstands with base units and bathroom furniture with painted MDF front panels as well as illuminated aluminium mirrored cabinets with energy efficient LEDs. The extensive and finely coordinated range is complemented by fittings, bathroom accessories and a new - optionally smart - LED makeup mirror.

The second new arrival is the innovative AIO vanity unit: a truly impressive washstand with cabinet below, mirror, surrounding LED light and tap coming directly from the mirror - all in one single product. Available in two widths of 450 mm and 600 mm for family and guest bathrooms.


A sophisticated brand
“We would like to emphasise that Frasco produces and sells its own high-quality products under its own brand name, from its own production sites and with the expertise of emco Bad”, explains Christian Niedlich.At the same time, Frasco is keen to pursue dual sales channels. Products can be purchased directly from the manufacturer by bathroom showrooms and specialist fitters.


About Frasco
Fraas Spiegel GmbH & Co. KG. is a quality manufacturer, which has been producing and selling high-quality shaving and makeup mirrors in the Franconian town of Rödental under the brand name of FRASCO since 1920. The company focuses on the quality of its manufacturing and a high degree of flexibility combined with the latest technology. More information at



Contact - for further information

PR Office Nina Claudy

Nina Claudy
Zur Schultenwiese 69
58313 Herdecke
Tel. +49 (0)163 86 99 555


Frasco GmbH & Co. KG

Dietmar Stephan
Hessenweg 53
49811 Lingen
Tel. +49 (0)591 9140 194


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